Hey, London!

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After not-so-quietly opening our brand new UK flagship store at 29 Henrietta Street, Covent Garden, we decided it was about time for a proper celebration! On October 5, we celebrated our beautiful new boutique with friends, family, press and other Covent Garden retail teams, who got to meet us (woo!), get the full Bailey Nelson experience and try on our incredible collection of optical and sun frames.

The day started with complementary coffees from Host and turmeric lattes from Gold Spice for all shoppers, then we rolled on into the evening when the real party started. Big ups to Pizza Pilgrims for sorting us out with pizza that pretty much vanished as soon as it was served up, The Porterhouse for locally-brewed beer, wine and two hilarious beer ambassadors that quenched our thirst and kept the party going, and Innocent who introduced us to their new Bubbles drink!

Guests loved the entertainment for the evening– live illustration by Sonya Parra of the attendees themselves in their favourite BNs (don’t forget to tag us on Instagram!). Everyone who attended was also in with a chance to win one of two pairs of Bailey Nelson frames (we hid gift cards in the tote bags by the door) – have you checked your tote? 😉

Until next time, and we look forward to seeing you in store!

The Covent Garden team x


Photography by Calum Head


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